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Beating low cost competition : how premium brands can respond to cut price rivals / By Adrian Ryans.

By: Material type: TextTextLanguage: English Publication details: New Delhi ; Wiley India Pvt Ltd , 2010.Edition: 1st edDescription: xiv;256p. ; PB 3.5 cmISBN:
  • 9788126525041
Subject(s): DDC classification:
  • 374.22  1 RYAA
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 374.22 RYAA (Browse shelf(Opens below)) Available MBA09541
Total holds: 0

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