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Beating low cost competition : how premium brands can respond to cut price rivals /

Ryans, Adrian.

Beating low cost competition : how premium brands can respond to cut price rivals / By Adrian Ryans. - 1st ed. - New Delhi ; Wiley India Pvt Ltd , 2010. - xiv;256p. ; PB 3.5 cm

ISBN: 9788126525041

Subjects--Topical Terms:
The growing challenge from low cost competitors
Realistically assessing the threat
The leadership challenge

Dewey Class. No.: 374.22 / RYAA

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