"Attempts to change the opinions of others are as old as human speech, but in recent years we have come to fear that our thoughts and feelings are open to manipulation by new methods and hidden techniques. To the pressures of the admen are added a whole battery of his nao (literally wash brain) techniques. Here is a timely and much needed survey of the whole area of persuasion. [The author] ranges from political propaganda, religious conversion, and commercial advertising, through a detailed appraisal of the intentions and affects of the mass media, to a cool look at case histories of indoctrination and confession. But Techniques of Persuasion is more than a review of the phenomena of persuasion: it also contains a lucid analysis of the concept of personality itself. Only if we understand first the development of the central personality can we understand the importance of attempts to change it"--Book cover

https://ia803207.us.archive.org/25/items/brown-j.-a.-c.-techniques-of-persuasion-1963/BROWN%28J.A.C.%29-Techniques_of_Persuasion_%281963%29.pdf