Techniques of Persuasion: From Propaganda to Brainwashing (Record no. 221267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01692nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220120141909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220120b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 301.152 |
| Item number | BROT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | J A C Brown |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 13975 |
| 245 ## - TITLE STATEMENT | |
| Title | Techniques of Persuasion: From Propaganda to Brainwashing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Great Britain |
| Name of publisher, distributor, etc. | Penguin Books |
| Date of publication, distribution, etc. | 1963 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi,325 p. |
| Other physical details | PB |
| Dimensions | 18x11 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Attempts to change the opinions of others are as old as human speech, but in recent years we have come to fear that our thoughts and feelings are open to manipulation by new methods and hidden techniques. To the pressures of the admen are added a whole battery of his nao (literally wash brain) techniques. Here is a timely and much needed survey of the whole area of persuasion. [The author] ranges from political propaganda, religious conversion, and commercial advertising, through a detailed appraisal of the intentions and affects of the mass media, to a cool look at case histories of indoctrination and confession. But Techniques of Persuasion is more than a review of the phenomena of persuasion: it also contains a lucid analysis of the concept of personality itself. Only if we understand first the development of the central personality can we understand the importance of attempts to change it"--Book cover |
| Uniform Resource Identifier | <a href="https://ia803207.us.archive.org/25/items/brown-j.-a.-c.-techniques-of-persuasion-1963/BROWN%28J.A.C.%29-Techniques_of_Persuasion_%281963%29.pdf">https://ia803207.us.archive.org/25/items/brown-j.-a.-c.-techniques-of-persuasion-1963/BROWN%28J.A.C.%29-Techniques_of_Persuasion_%281963%29.pdf</a> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Persuasion |
| 9 (RLIN) | 13976 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brainwashing |
| 9 (RLIN) | 13977 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass Media |
| 9 (RLIN) | 13978 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Propaganda |
| 9 (RLIN) | 13979 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BROWN (J A C) |
| 9 (RLIN) | 13980 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | George Fernandes Collections |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Sociology | St Aloysius Library | St Aloysius Library | 03/24/2013 | 301.152 BROT | GF03561 | 01/20/2022 | 01/20/2022 | George Fernandes Collections |
