Media analysis techniques

By:

Arthur Asa Berger

Material type: Text

TextLanguage: English Publication details: New Delhi Sage Publications 2012Edition: 4th edDescription: xv,260p. PB 24x16cmISBN:

9788132110132

Subject(s):

Media Communication

DDC classification:

23 302.23 BERM

Summary: In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author′s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	MAJMC	302.23 BERM (Browse shelf(Opens below))	Available	PG024730

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In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author′s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.

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