Media analysis techniques (Record no. 231619)

MARC details
000 -LEADER
fixed length control field 01252nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240828112734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240828b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132110132
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 302.23
Item number BERM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arthur Asa Berger
9 (RLIN) 178073
245 ## - TITLE STATEMENT
Title Media analysis techniques
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publications
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xv,260p.
Other physical details PB
Dimensions 24x16cm.
365 ## - TRADE PRICE
Source of price type code General
520 ## - SUMMARY, ETC.
Summary, etc. In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author′s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Communication
Topical term or geographic name entry element Media Communication
9 (RLIN) 178074
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     MAJMC St Aloysius PG Library St Aloysius PG Library 07/23/2024   302.23 BERM PG024730 08/28/2024 08/28/2024 Book