Handbook of media and communication research Qualitative and quantitative methodologies

By: Klaus Bruhn JensenMaterial type: TextTextLanguage: English Publisher: London Routledge 2003Description: x,332p. HB 24.5x18.5cmISBN: 9780415225144Subject(s): CommunicationDDC classification: 302.230721 Summary: A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook of comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.
List(s) this item appears in: PG New Arrivals - July 2023
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Book Book St Aloysius College PG Library
MAJMC 302.230721 JENH (Browse shelf) Available PG024312
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A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook
of comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.

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