Handbook of media and communication research Qualitative and quantitative methodologies
Klaus Bruhn Jensen
Handbook of media and communication research Qualitative and quantitative methodologies - London Routledge 2003 - x,332p. HB 24.5x18.5cm.
A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook
of comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.
9780415225144
Communication
302.230721 / JENH
Handbook of media and communication research Qualitative and quantitative methodologies - London Routledge 2003 - x,332p. HB 24.5x18.5cm.
A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook
of comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.
9780415225144
Communication
302.230721 / JENH
