Advertising and sales management
Material type: TextLanguage: English Publisher: New Delhi Kalyani Publishers 2022Description: 347p. PB 24x18cmISBN: 9789327214765Subject(s): AdvertisingDDC classification: 659.1 Summary: Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies.Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | St Aloysius College PG Library | M Com | 659.1 SONA (Browse shelf) | Available | PG024065 |
Total holds: 0
Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies.
There are no comments on this title.