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Advertising and sales management

Material type: Text

TextLanguage: English Publisher: New Delhi Kalyani Publishers 2022Description: 347p. PB 24x18cmISBN: 9789327214765Subject(s): Advertising

DDC classification: 659.1 Summary: Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies.

List(s) this item appears in: PG New Arrivals - October 2022

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Book	St Aloysius College PG Library	M Com	659.1 SONA (Browse shelf)	Available		PG024065

Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies.

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