Advertising and sales management

By:

Sontakki C N

Material type: Text

TextLanguage: English Publication details: New Delhi Kalyani Publishers 2022Description: 347p. PB 24x18cmISBN:

9789327214765

Subject(s):

Advertising

DDC classification:

23 659.1 SONA

Summary: Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies.

List(s) this item appears in: PG New Arrivals - October 2022

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	M Com	659.1 SONA (Browse shelf(Opens below))	Available	PG024065

Total holds: 0

Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies.

There are no comments on this title.

to post a comment.