IUP Journal of Brand Management
Material type:
TextLanguage: English Publication details: Hyderabad IUP PublicationsISSN: - 0972-9097
| Item type | Current library | Collection | Status | Barcode | |
|---|---|---|---|---|---|
Periodicals
|
St Aloysius PG Library Periodical Section | M Com | Not for loan | PR45 |
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It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers; Corporate brand cocreation and Integrated brand communication; Product branding vs. Service branding; Retail branding; Branding for non-profit organizations; Brand metrics and Brand analytics; Brand research methods and Management strategies; Brand valuation.
This is a serial
There are 1 subscription(s) associated with this title.
At library: St Aloysius PG Library
Location: Periodical Section
Subscription from: 01/01/2022 to: now (current)
The 5 latest issues for this subscription:
| Issue # | Publication date | Received date | Status | Note | |
|---|---|---|---|---|---|
| Vol. 19, No. 4 | 12/01/2022 | 01/30/2023 | Arrived | ||
| Vol. 19, No. 3 | 09/01/2022 | 12/13/2022 | Arrived | ||
| Vol. 19, No. 2 | 06/01/2022 | 10/10/2022 | Arrived | ||
| Vol. 19, No. 1 | 03/01/2022 | 10/10/2022 | Arrived |
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