IUP Journal of Brand Management (Record no. 224793)

MARC details
000 -LEADER
fixed length control field 00831nam a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221010161637.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221010b ||||| |||| 00| 0 eng d
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 0972-9097
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
245 ## - TITLE STATEMENT
Title IUP Journal of Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad
Name of publisher, distributor, etc. IUP Publications
500 ## - GENERAL NOTE
General note It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers; Corporate brand cocreation and Integrated brand communication; Product branding vs. Service branding; Retail branding; Branding for non-profit organizations; Brand metrics and Brand analytics; Brand research methods and Management strategies; Brand valuation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management
Topical term or geographic name entry element Management
9 (RLIN) 59338
856 ## - ELECTRONIC LOCATION AND ACCESS
Host name https://iupindia.in/Brand_Management.asp
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Periodicals
Serial record 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not for loan M Com St Aloysius PG Library St Aloysius PG Library Periodical Section 10/10/2022   PR45 10/10/2022 10/10/2022 Periodicals