Misbehaving the making of behavioral economics
Material type:
- 9780393352795
- 23 330.019 THAM
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St Aloysius PG Library | MCom Finance & Analytics | 330.019 THAM (Browse shelf(Opens below)) | Available | PG023715 |
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320.6 MILM Making and managing public policy | 330 LEVF Freakonomics Rogue economist explores the hidden side of everything | 330 WHEN Naked Economics Undressing the Dismal Science | 330.019 THAM Misbehaving the making of behavioral economics | 330.092 HARU Undercover economist | 330.15 LOKH History of economic thought Ed 10 | 330.15 LOKH History of economic thought Ed 10 |
From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.
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