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Misbehaving the making of behavioral economics

By: Material type: TextTextLanguage: English Publication details: New York Norton and Company 2016Description: 415p. PB 20.9x13.5cmISBN:
  • 9780393352795
Subject(s): DDC classification:
  • 23 330.019 THAM
Summary: From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.
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Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library MCom Finance & Analytics 330.019 THAM (Browse shelf(Opens below)) Available PG023715
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From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.

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