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Strategic marketing management Means end approach
Material type:
TextLanguage: English Series: McGraw-Hill executive MBA seriesPublication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2002Description: ix,275 HBISBN: - 0-07-048688-3
- 658.8 PARS
| Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius Library Stack Section | Management | 658.8 PARS (Browse shelf(Opens below)) | Available | D02967 |
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| 658.8 LOVS Services marketing: people, technology, strategy. | 658.8 MAMM Modern Marketing. | 658.8 NAIM Marketing. Ed 7. | 658.8 PARS Strategic marketing management Means end approach | 658.8 RAJN New age marketing. | 658.8 RAMM Marketing Management. | 658.8 RAMM Marketing management: planning, implementation and control |
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