Strategic marketing management (Record no. 214357)

MARC details
000 -LEADER
fixed length control field 00599nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210719s2002 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-048688-3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PARS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PARRY (Mark E)
245 ## - TITLE STATEMENT
Title Strategic marketing management
Remainder of title Means end approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Ltd.
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent ix,275
Other physical details HB
365 ## - TRADE PRICE
Price amount 295
Currency code Rs
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill executive MBA series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a approach ; end ; management ; marketing ; Means ; Strategic
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library Stack Section 04/11/2007 General Annual 295.00   658.8 PARS D02967 07/19/2021 07/19/2021 Donated Books