Advertising media planning / By Jack Z. Sissors and Roger B. Barton.

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TextLanguage: English Publication details: New Delhi : Tata McGraw Hill Education Private Limited , 2011.Edition: 7th edDescription: Xiv, 480p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SISJ (Browse shelf(Opens below))	Available	MBA12467
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SISJ (Browse shelf(Opens below))	Available	MBA11019

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Previous	659.1 SHIT Integrated marketing communication in advertising and promotion.	659.1 SHIT Advertising promotion and other aspects of integrated marketing communications.	659.1 SISJ Advertising media planning /	659.1 SISJ Advertising media planning /	659.1 SREK Advertising: trends and cases. Trends and cases.	659.1 SREK Advertising: trends and cases. Trends and cases.	659.1 STEJ Truth lies and advertising: art of account planning Art of account planning	Next

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