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Advertising media planning /

Sissors, Jack Z.

Advertising media planning / By Jack Z. Sissors and Roger B. Barton. - 7th ed. - New Delhi : Tata McGraw Hill Education Private Limited , 2011. - Xiv, 480p. ; 24 cm.

ISBN: 9780071071017

Subjects--Topical Terms:
Marketing strategy and media planning
Relationship among media advertising and consumers

Dewey Class. No.: 659.1 / SISJ

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