Marketing research: an applied orientation. Applied orientation

By:

Malhotra, Naresh K;Dash, Satyabhusan

Material type: Text

TextLanguage: English Publication details: New Delhi Pearson Education 2009Edition: 7th edDescription: xxx,968/2016ISBN:

9788131723173

Subject(s):

Marketing Research

DDC classification:

658.83 MALN

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.83 MALN (Browse shelf(Opens below))	Available	MBA12301

Total holds: 0

Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

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