Marketing research: an applied orientation. Applied orientation

Malhotra, Naresh K;Dash, Satyabhusan.

Marketing research: an applied orientation. Applied orientation - 7th ed. - New Delhi Pearson Education 2009 - xxx,968/2016

Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

9788131723173


Marketing Research

658.83 MALN