Marketing research: an applied orientation. Applied orientation
Malhotra, Naresh K;Dash, Satyabhusan.
Marketing research: an applied orientation. Applied orientation - 7th ed. - New Delhi Pearson Education 2009 - xxx,968/2016
Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
9788131723173
Marketing Research
658.83 MALN
Marketing research: an applied orientation. Applied orientation - 7th ed. - New Delhi Pearson Education 2009 - xxx,968/2016
Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
9788131723173
Marketing Research
658.83 MALN