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Customer relationship management : foundation of contemporary marketing strategy / By Roger J. Baran and Robert J. Galka.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : Routledge , 2014.Edition: 1st edDescription: Ix, 393p. ; 24 cmISBN:
  • 9780415896573
Subject(s): DDC classification:
  • 658.812  1 BARR
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