Customer relationship management : foundation of contemporary marketing strategy /
Baran, Roger J.
Customer relationship management : foundation of contemporary marketing strategy / By Roger J. Baran and Robert J. Galka. - 1st ed. - New York : Routledge , 2014. - Ix, 393p. ; 24 cm.
9780415896573
Data management and technology
Relationship marketing and CRM
658.812 / BARR
Customer relationship management : foundation of contemporary marketing strategy / By Roger J. Baran and Robert J. Galka. - 1st ed. - New York : Routledge , 2014. - Ix, 393p. ; 24 cm.
9780415896573
Data management and technology
Relationship marketing and CRM
658.812 / BARR
