Strategic customer management : Integrating relationship marketing and CRM / By Adrian Payane and Pennie Frow.

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TextLanguage: English Publication details: New Delhi : Cambridge University Press , 2013.Edition: 1st edDescription: Xvi, 529p. ; 24.5 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8105 PAYA (Browse shelf(Opens below))	Available	MBA11251
Book	St Aloysius Institute of Management & Information Technology	MBA	658.8105 PAYA (Browse shelf(Opens below))	Available	MBA11082

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Previous	658.8104 MAJR Product management in India /	658.8104 MAJR Product management in India /	658.8105 PAYA Strategic customer management : Integrating relationship marketing and CRM /	658.8105 PAYA Strategic customer management : Integrating relationship marketing and CRM /	658.8105 PIEN Strategic customer management: strategizing the sales organization. Strategizing the sales organization.	658.812 BALS Customer driven services management.	658.812 BARC Creating and delivering your value proposition: managing customer experience for profit. Managing customer experience for profit.	Next

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