Strategic customer management : Integrating relationship marketing and CRM /

Payne, Adrian.

Strategic customer management : Integrating relationship marketing and CRM / By Adrian Payane and Pennie Frow. - 1st ed. - New Delhi : Cambridge University Press , 2013. - Xvi, 529p. ; 24.5 cm.

9781107687325


Building relationships with mulliple stakeholders
Information and technology management

658.8105 / PAYA