Strategic customer management : Integrating relationship marketing and CRM /
Payne, Adrian.
Strategic customer management : Integrating relationship marketing and CRM / By Adrian Payane and Pennie Frow. - 1st ed. - New Delhi : Cambridge University Press , 2013. - Xvi, 529p. ; 24.5 cm.
9781107687325
Building relationships with mulliple stakeholders
Information and technology management
658.8105 / PAYA
Strategic customer management : Integrating relationship marketing and CRM / By Adrian Payane and Pennie Frow. - 1st ed. - New Delhi : Cambridge University Press , 2013. - Xvi, 529p. ; 24.5 cm.
9781107687325
Building relationships with mulliple stakeholders
Information and technology management
658.8105 / PAYA