Advertising and promotion : an integrated marketing communications perspective / By George E. Belch, Michael A. Belch and Keyoor Purani.

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TextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2005.Edition: 9th edDescription: Xliii, 1016p. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA10851

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