Advertising and promotion : (Record no. 208285)

MARC details
000 -LEADER
fixed length control field 00891nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220303112939.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 9
Item number BELG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 22486
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. By George E. Belch, Michael A. Belch and Keyoor Purani.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Company Ltd ,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent Xliii, 1016p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Objectives and budgeting for integrated marketing communications programs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Developing the integrated marketing communications program
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 22495
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor.
9 (RLIN) 22496
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 9th
Call number prefix 659.1 BELG
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/19/2013 625.00 Billno:JTB/1624;Bildt:2013-11-07   659.1 BELG MBA10851 07/21/2025 468.75 07/16/2021 Book