Marketing accountability: a new metrics model to measure marketing effecticeness. New metrics model to measure marketing effecticeness.

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TextLanguage: English Publication details: New Delhi Kogan Page 2011Edition: 1Description: viii,293ISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.802 MCDM (Browse shelf(Opens below))	Available	MBA10345

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