Marketing accountability: a new metrics model to measure marketing effecticeness. New metrics model to measure marketing effecticeness.
Mcdonald, Malcolm;Mouncey, Peter.
Marketing accountability: a new metrics model to measure marketing effecticeness. New metrics model to measure marketing effecticeness. - 1 - New Delhi Kogan Page 2011 - viii,293
9780749462635
Marketing
658.802 MCDM
Marketing accountability: a new metrics model to measure marketing effecticeness. New metrics model to measure marketing effecticeness. - 1 - New Delhi Kogan Page 2011 - viii,293
9780749462635
Marketing
658.802 MCDM
