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Services marketing : concepts and practices / By Ramneek Kapoor, Justin Paul and Biplab Halder.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2010.Edition: 1st edDescription: Xxi, 432p. ; 24 cmISBN:
  • 9780070700697
Subject(s): DDC classification:
  • 658.804  1 KAPR
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