Services marketing : concepts and practices /
Kapoor, Ramneek.
Services marketing : concepts and practices / By Ramneek Kapoor, Justin Paul and Biplab Halder. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2010. - Xxi, 432p. ; 24 cm.
9780070700697
Managing human element for services marketing
Services distribution strategy and delivery channels
Marketing banking services
658.804 / KAPR
Services marketing : concepts and practices / By Ramneek Kapoor, Justin Paul and Biplab Halder. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2010. - Xxi, 432p. ; 24 cm.
9780070700697
Managing human element for services marketing
Services distribution strategy and delivery channels
Marketing banking services
658.804 / KAPR
