Lateral marketing: new techniyues for finding breakthrough ideas. New techniyues for finding breakthrough ideas.

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Material type: Text

TextLanguage: English Publication details: New Jercy John wiley & sons Ltd 2006Edition: 1Description: xvi,205Subject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.802 KOTP (Browse shelf(Opens below))	Reference Book	MBA04603

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