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Lateral marketing: new techniyues for finding breakthrough ideas. New techniyues for finding breakthrough ideas.

Kotler, Philip;Bes, Fernando Trias De.

Lateral marketing: new techniyues for finding breakthrough ideas. New techniyues for finding breakthrough ideas. - 1 - New Jercy John wiley & sons Ltd 2006 - xvi,205

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 KOTP

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