Advertising : principles and practice / By William wells, John Burnett and Sandra Moriarty.

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TextLanguage: English Publication details: New Delhi : Prentice Hall of India PVt Ltd , 2005.Edition: 6th edDescription: Xxix, 599p. ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 WELW (Browse shelf(Opens below))	Available	MBA04576

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Previous	659.1 UPSL Building brand identity: a strategy for success in a hostile marketplace. A strategy for success in a hostile marketplace	659.1 VILJ Advertising basics: a resource guide for beginners. Resource guide for beginners.	659.1 WELW Advertising : principles and practice /	659.1 WELW Advertising : principles and practice /	659.1 WELW Advertising : principles and practice /	659.1 WELW Advertising : principles and practice /	659.1 WELW Advertising : principles and practice /	Next

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