Advertising : (Record no. 202010)

MARC details
000 -LEADER
fixed length control field 00801nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220304103705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120326121
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 6
Item number WELW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William.
9 (RLIN) 22666
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title principles and practice /
Statement of responsibility, etc. By William wells, John Burnett and Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall of India PVt Ltd ,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent Xxix, 599p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising background planning and strategy
9 (RLIN) 22667
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Integrating marketing communication elements
9 (RLIN) 22668
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John.
9 (RLIN) 22669
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra.
9 (RLIN) 22670
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 6th
Call number prefix 659.1 WELW
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/24/2007 350.00 Bill no:7834; Bill dt:2007-10-07   659.1 WELW MBA04576 07/21/2025 280.00 07/16/2021 Book