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CIM strategic marketing management : analysis and decision / By David Pearson.

By: Material type: TextTextLanguage: English Publication details: London : BPB Publications , 1998.Edition: 1st edDescription: viii,666p. ; PB 30 cmISBN:
  • 0751740756
Subject(s): DDC classification:
  • 658.802  1 PEAD
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