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CIM strategic marketing management : analysis and decision /

Pearson, David.

CIM strategic marketing management : analysis and decision / By David Pearson. - 1st ed. - London : BPB Publications , 1998. - viii,666p. ; PB 30 cm

ISBN: 0751740756

Subjects--Topical Terms:
The CIM case study examination
How to analyse the CIM case study
Learning from experience :ensuring you pass

Dewey Class. No.: 658.802 / PEAD

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