CIM marketing communications strategy / By Peter Betts...[et.al].

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TextLanguage: English Publication details: London : BPB Publications , 1998.Edition: 1st edDescription: xviii,352p. ; PB 30 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.802 BETP (Browse shelf(Opens below))	Reference Book	MBA04526

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Previous	658.802 BARC 30 day MBA in marketing.	658.802 BESR Market- based management: strategies for growing customer value and profitability. Strategies for growing customer value and profitability.	658.802 BETJ Information processing theory of consumer choice.	658.802 BETP CIM marketing communications strategy /	658.802 BOBS Marketing your retail store in the internet age.	658.802 BOUR Targeting families: marketing to and through the new family. Marketing to and through the new family.	658.802 BRER Contemporary strategic marketing.	Next

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