CIM marketing communications strategy /

Betts, Peter;Huntingdon, Sue;Pulford, Alan;Warnaby, Gary.

CIM marketing communications strategy / By Peter Betts...[et.al]. - 1st ed. - London : BPB Publications , 1998. - xviii,352p. ; PB 30 cm

0751740721


Marketing Communications strategy overview
Managing the strategy process
Wider issues

658.802 / BETP