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Basic marketing: a global managerial approach / By William D Perreault and E Jerome Mccarthy.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2006.Edition: 15th edDescription: Xviii, 844p. ; 24 cmISBN:
  • 9780070620186
Subject(s): DDC classification:
  • 658.8  15 PERW
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