Basic marketing: a global managerial approach /
Perreault, William D.
Basic marketing: a global managerial approach / By William D Perreault and E Jerome Mccarthy. - 15th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2006. - Xviii, 844p. ; 24 cm.
9780070620186
Marketing strategy planning
Demographic dimensions of global consumer markets
Distribution customer service and logistics
658.8 / PERW
Basic marketing: a global managerial approach / By William D Perreault and E Jerome Mccarthy. - 15th ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2006. - Xviii, 844p. ; 24 cm.
9780070620186
Marketing strategy planning
Demographic dimensions of global consumer markets
Distribution customer service and logistics
658.8 / PERW
