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Market-driven management: using the new marketing concept to create a customer-oriented company. Using the new marketing concept to create a customer-oriented company.

By: Material type: TextTextLanguage: English Publication details: New York John Wiley and Sons 1994Edition: 1Description: xiv,319ISBN:
  • 0471595764
Subject(s): DDC classification:
  • 658.812 WEBF
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.812 WEBF (Browse shelf(Opens below)) Reference Book MBA03771
Total holds: 0

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