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Market-driven management: using the new marketing concept to create a customer-oriented company. Using the new marketing concept to create a customer-oriented company.

Webster, Frederick E.

Market-driven management: using the new marketing concept to create a customer-oriented company. Using the new marketing concept to create a customer-oriented company. - 1 - New York John Wiley and Sons 1994 - xiv,319

ISBN: 0471595764

Subjects--Topical Terms:
Sales & Distribution Management

Dewey Class. No.: 658.812 WEBF

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