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Consumer behavior: Building strategy / By Del I Hawkins,David L Mothersbaugh and Amit Mookerjee

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd., 2009.Edition: 11th ed. Special India EditionDescription: xxv,867p. ; PB : 24 cmISBN:
  • 9780070682160
Subject(s): DDC classification:
  • 658.8342  11 HAWD
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