Consumer behavior: Building strategy /

Hawkins, Del I

Consumer behavior: Building strategy / By Del I Hawkins,David L Mothersbaugh and Amit Mookerjee - 11th ed. Special India Edition - New Delhi : Tata McGraw Hill Publishing Company Ltd., 2009. - xxv,867p. ; PB : 24 cm.

9780070682160


Consumer Behavior and Marketing Strategy
Consumer Decision Process
Organizations As Consumers
Consumer Behavior and Marketing Regulation

658.8342 / HAWD