Infinite asset: managing brands to build new value. Managing brands to build new value.

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Material type: Text

TextLanguage: English Publication details: Boston Harvard Business School Press 2001Edition: 1Description: xii,238ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 HILS (Browse shelf(Opens below))	Reference Book	MBA02119

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Previous	658.827 HAMJ Branding your business : promoting your business attracting customers and standing out in the market place /	658.827 HAMJ Branding your business : promoting your business attracting customers and standing out in the market place /	658.827 HARJ Become the brand of choice.	658.827 HILS Infinite asset: managing brands to build new value. Managing brands to build new value.	658.827 ICFA Case studies in brand management /	658.827 INDN Beyond branding : how the new values of transparency and integrity are changing the world of brands /	658.827 INDN Beyond branding : how the new values of transparency and integrity are changing the world of brands /	Next

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