Making of a name: inside story of the brands we buy. Inside story of the brands we buy.

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Material type: Text

TextLanguage: English Publication details: New Delhi Oxford University Press 2004Edition: 1Description: x,275Subject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 RIVS (Browse shelf(Opens below))	Reference Book	MBA01833

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