Contemporary perspectives on strategic market planning.

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Material type: Text

TextLanguage: English Publication details: Boston Allyn and Bacon 1990Edition: 1Description: x,453ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.801 KERR (Browse shelf(Opens below))	Available	MBA01533

Total holds: 0

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Previous	658.800973 DODH Collection of cases in marketing management.	658.800973 HARR Marketing mistakes.	658.800973 HARR Marketing mistakes and successes.	658.801 KERR Contemporary perspectives on strategic market planning.	658.8012 NYKM Customer differential : the complete guide to implementing customer relationship management. Complete guide to implementing customer relationship management.	658.802 Market planning guide.	658.802 AAKD Strategic market management.	Next

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