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Contemporary perspectives on strategic market planning.

Kerin, Roger A; Mahajan, Vijay; Varadarajan, P Rajan.

Contemporary perspectives on strategic market planning. - 1 - Boston Allyn and Bacon 1990 - x,453

ISBN: 02051233015

Subjects--Topical Terms:
Marketing Strategy

Dewey Class. No.: 658.801 KERR

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