Marketing engineering: computer-assisted marketing analysis and planning. Computer-assisted marketing analysis and planning.

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Material type: Text

TextLanguage: English Publication details: New York Addison Wesley 1998Edition: 1Description: xvii,350ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658. 8020285 LILG (Browse shelf(Opens below))	Reference Book	MBA01309

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Previous	658 Journal of creating value.	658..802 SMIJ Marketer: a simulation. Simulation.	658. 802 WINY Convergence marketing: strategies for reaching the new hybrid consumer. Strategies for reaching the new hybrid consumer.	658. 8020285 LILG Marketing engineering: computer-assisted marketing analysis and planning. Computer-assisted marketing analysis and planning.	658.001ATMA Managerial economics /	658.001ATMA Managerial economics /	658.001ATMA Managerial economics /	Next

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