Marketing engineering: computer-assisted marketing analysis and planning. Computer-assisted marketing analysis and planning.
Lilien, Gary L;Rangaswamy, Arvind.
Marketing engineering: computer-assisted marketing analysis and planning. Computer-assisted marketing analysis and planning. - 1 - New York Addison Wesley 1998 - xvii,350
032100194X
Marketing
658. 8020285 LILG
Marketing engineering: computer-assisted marketing analysis and planning. Computer-assisted marketing analysis and planning. - 1 - New York Addison Wesley 1998 - xvii,350
032100194X
Marketing
658. 8020285 LILG