Brand building advertising: concepts and cases. Concepts and cases.

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TextLanguage: English Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2003Edition: 1Description: 212ISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 PARM (Browse shelf(Opens below))	Available	MBA00505

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